Airshare
Airshare is a venture backed startup found early traction in the P2P gifting economy. I worked on the team as a Product Design manager, and our team designed their web platform, gift redemtion dashboards, and lead the design for their PWA (progressive web app). One of the biggest challenges was integrating an optimized SMS flow for users sending and receiving gifts. We used staging techniques and accelerated onboarding flow to reduce user churn and increase gift card and native app conversions.